Executive Assistant & Event Co-ordinator · Auckland

Executive support that lets leaders lead.

Twenty years alongside CEOs, Chairs and General Managers across New Zealand's public and private sectors. Calm under pressure, discreet by habit, and a systems thinker who builds the routines and tools that keep an executive office a step ahead.

Ferris Sapalia, smiling, in a yellow top against a warm neutral background
  • Open to permanent roles, contract support and events
  • Based in Auckland, hybrid or fully remote
  • Working across NZ and Australian time zones
  • Fluent in English and Indonesian

About Ferris

High standards and calm execution, in equal measure.

For more than twenty years I have supported some of New Zealand's most respected executives across government, defence, global brands and home-grown organisations, including the Financial Markets Authority, Hobsonville Land Company, Auckland Council, Philip Morris International and ATEED.

Since 2023 I have run executive support and office operations at Europa Creative Partners, a fast-paced B2B marketing agency where precision, discretion and initiative are non-negotiable. Before that came a decade in public relations and marketing across New Zealand, Singapore and Indonesia, which is where my instinct for stakeholder communication was formed.

Events have run through all of it. I started in a festival production office in Jakarta and hotel PR, and I have since delivered offsites, client events, launches and the workplace programme for a global brand in Auckland. It is the part of the work I most want to grow: nothing tests planning, calm and hospitality quite like a room full of guests and a running order.

What sets me apart is anticipation: knowing which meeting to move, which email needs a phone call, and what the board pack needs before anyone asks for it. I am fluent in English and Indonesian, and I bring real warmth to the work as well as attention to detail.

I think in systems. Where most people see a pile of tasks, I see a process that can be designed once and run reliably, and I use AI tools such as Claude and Gemini every day to draft, summarise, research and automate the repetitive parts, so the time saved goes back into the judgement calls that need a person.

Outside the office I am studying classical piano through ABRSM London, which is its own daily lesson in patience and practice.

Education
Diploma of Business Studies, New Zealand Institute of Management, 2013
Bachelor of Applied Science, Tourism Management, Sekolah Tinggi Pariwisata Bandung (NHI), 2003
Languages
English, full professional
Indonesian, native

How I help

The organisational discipline that keeps a senior leader's day running.

Every executive office is different. These are the areas where I do my best work, whether as part of your team, on contract, or running your next event.

Diary, travel and inbox

Complex calendars, domestic and international travel, and inboxes triaged so only what matters reaches the desk. Experienced with Concur and Microsoft 365.

Board and executive documentation

Board papers, presentations, minutes and sensitive correspondence prepared to a governance standard, including work in Diligent.

Stakeholder, marketing and internal comms

Representing the executive office to clients, media, government and staff, plus onboarding, internal communications and marketing coordination, drawing on a first career in PR and brand marketing.

Systems, documents and AI-assisted workflows

Document management, CRM hygiene and processes designed to run without reminders. Fluent with Claude and Gemini for drafting, summarising, research and automating the repetitive work.

Events

Events that run to plan, and feel effortless to the people in the room.

From a festival production office in Jakarta to executive offsites and client events in Auckland, I have spent twenty years learning what makes a gathering work. It is the area I most want to build my next chapter around, and I am actively looking for event agency and in-house event opportunities.

Talk about an events role

Who I'd like to hear from

  • Event agencies

    Experienced, unflappable co-ordination for your team, on contract or permanently. I bring a senior executive-support background, so client and stakeholder handling comes naturally.

  • In-house event roles

    Organisations that want one person who can run their events calendar and support the leadership team behind it, with the discipline of a long-serving EA.

  • Executive and board offsites
  • Client hospitality
  • Product and brand launches
  • Conferences and seminars
  • Internal celebrations and awards
  • Podcast and content production

Experience

Two decades, public and private.

Executive and personal assistant roles from 2015, built on a first career in public relations and marketing across New Zealand, Singapore and Indonesia.

Microsoft 365ClaudeGeminiConcurDiligentCRM systemsContent management
  1. 2026
    Executive Assistant Contract
    Revved · Auckland
  2. 2023 – now
    Office Manager and Executive Support
    Europa Creative Partners · Auckland

    Content, diary and document management, systems and event co-ordination for a B2B growth marketing agency. Production manager for the agency's podcast, Slideshow, since 2025.

  3. 2025
    Event Co-ordinator Contract
    I Want Orange · Auckland

    Planning and on-the-day co-ordination for a busy events agency.

  4. 2021 – 2022
    Workplace Experience Manager
    Philip Morris International · Auckland

    Ran the office experience and internal events programme for a global brand.

  5. 2019 – 2020
    PA to General Counsel and Head of Policy and Governance
    Financial Markets Authority
  6. 2018
    Executive Assistant to Chief Executive
    HLC, Hobsonville Land Company · Auckland
  7. 2018
    PA to Head of Tourism and Head of Media and Communications Contract
    ATEED · Auckland
  8. 2016 – 2017
    PA to General Manager, Resource Consents Contract
    Auckland Council
  9. 2015 – 2016
    Personal Assistant to Operational Manager Contract
    Royal New Zealand Navy · Devonport Naval Base
  10. 2005 – 2015
    Public relations and marketing
    Novotel, Aston Hotels and Resorts, Abacus International, Java Festival Production, Western Union, Masterpet and others

    PR manager, marketing coordinator and assistant roles across Indonesia, Singapore and New Zealand, including PA to the Festival Director at Java Festival Production and hotel PR for Novotel and Aston.

Ways of working

Three ways to bring Ferris on board.

A long-term right hand, capable cover for a busy season, or someone to run your next event. The standard of work is the same.

Join your team

A permanent or fixed-term Executive Assistant or executive office role, supporting a CEO, Chair, GM or leadership team.

  • Auckland based, hybrid or fully remote
  • Public sector, corporate and agency experience
  • Comfortable with governance, confidentiality and pace
  • Brings AI-assisted ways of working to the executive office
Talk about a role

Contract support

Short engagements and part-week arrangements for leaders and small teams who need senior support without a full-time hire.

  • Parental leave and sabbatical cover
  • Board cycles, events, launches and projects
  • A set number of hours a week, across NZ and AU time zones
  • Systems and templates that keep working after the engagement ends
Ask about contract support

Event roles

Event agency and in-house event co-ordination roles, contract or permanent, with two decades of direct event experience and overlapping executive support skills.

  • Offsites, launches, conferences and client hospitality
  • Venues, suppliers, budgets, run sheets and guest comms
  • Confident with clients, executives and stakeholders
Talk about an events role

Contact

Let's talk about what your day needs.

Tell me a little about the role or the support you have in mind. I reply to every message personally, usually within one business day. You can also reach me on LinkedIn.

Your details go to Ferris only and are never shared.